Growth isn't a buzzword for me — it's the measurable result of solving real problems at scale. Across startups and enterprises, I've built the SEO infrastructure, product systems, and data pipelines that turn organic visibility into revenue.
Startup scaling
At early-stage and growth-stage startups, I built SEO programs and brand strategies from zero — setting up technical foundations, creating content engines, and implementing product-led growth (PLG) data tracking systems that connected product usage to business outcomes. When you're at a startup, you don't get to specialize. You learn everything while simultaneously failing, and if you're lucky, succeeding.
Enterprise SEO
At enterprise scale, I've managed to deploy 40+ websites, led 25+ site migrations with minimal traffic loss, and built programmatic digital products that drove hundreds of millions of page views. The work required cross-functional communication, technical depth, and the ability to move fast inside slow organizations.
eCommerce revenue
I've driven over $5 million in eCommerce revenue through organic search — helping product pages to deliver, building category architectures, implementing schema markup, and helping people find what they need online. This work spans the gamut of industries - from the music industry to offshore fishing, and everything in between.
