William A Soprano laughing

Who is Will Soprano

I'm a Bay Area kid who landed in North Carolina and never left. I studied Creative Writing and Lit in college because I thought I had a novel in me. Turns out what I actually had was a knack for building things with words — just not the things I expected. I dropped out, taught myself content marketing, worked for free until someone would pay me, and slowly turned a nonexistent resume into a career I'm proud of.

But the person I am today has less to do with the career than it does with the last six years. I got honest about who I was, asked for help, and started doing the work of becoming someone worth knowing. I'm still doing that work. I care about people, I care about growth, and I care about showing up the same way whether anyone's watching or not.

William Soprano with parents in Pinehurst North Carolina William A Soprano with parents at Pinehurst Resort North Carolina

What I do professionally

I help small teams and large organizations deliver on their promise. Enabling product, company and brand growth with a programmatic approach that's led by the strongest adherence to fundamentals. I love to find reasonable solutions to big problems and deliver them at scale.

On the side I consult with smaller companies and startups to help them get past their stick points and give as much of my time away for free as possible. I like working with people, regardless of what we're doing. The common thread across it all is the same - identify root problems, find sensible solutions, and deliver them.. with people. For people.

Explore my full list of accomplishments in tech.

Will Soprano in North Carolina
Drawing of Will Soprano

Things I've written

Writing was my entry point into tech. Here's where you can find my work.



See the full track record

From products and communities to growth at scale — the receipts are all here.

Explore my accomplishments How I give back